Forewarned is Forearmed - Important Amazon Dates You Need to Prepare for in 2021

Keren Dinkin

December 30, 2020

Forewarned is Forearmed - Important Amazon Dates You Need to Prepare for in 2021

We’re almost at the tail end of this year and 2021 is just a few weeks away. Let’s look ahead to what 2021 may have in store for the Amazon market. What should you look forward to or prepare for as an Amazon seller?

Here’s a quick list of important dates for the coming year and what to expect on those days. It’s always a smart thing to plan ahead and calibrate your products and promotions to fit changes in market demands so you won’t miss your chances. That’s how you get ahead of your competition and win big.

Before we get down to those dates that matter, let’s begin by highlighting Amazon’s most anticipated date of the year, Prime Day. It is Amazon’s 2-day sale event that gets people flocking to the platform to grab some great deals. As of now, it is back to its regular schedule of mid-July of 2021 after this year saw it held in October.

If you’re new to Amazon, Prime Day is Amazon’s major event of the year for sellers and buyers alike. It is when prime deals happen on the world’s largest online market platform. The event features over a million deals globally and buyers shop to get the most out of the price drops, incredible steal deals, and awesome offers.

Make sure that you and your team are ready for this big show by ensuring you have more than sufficient inventory just before the dates. Also, ensure that your products stand out in their niche to attract a good share of the influx of shoppers.

Aside from Prime Day, here are other significant dates and seasons you should be ready to either amplify your sales or strategize for seasonal opportunities and challenges.

Here's a quick table for you to print with the biggest events of 2021:

2021 1st Quarter
Valentine's Day February 14
St. Patrick’s Day March 17
2021 2nd Quarter
Easter Sunday April 4
Mother’s Day May 9
Memorial Day May 31
Father’s Day June 20
2021 3d Quarter
Independence Day July 4
Amazon Prime Day Mid-July
Back to School September (dates vary)
Labor Day September 6
2021 4th Quarter
Thanksgiving Day November 25
Black Friday November 26
Cyber Monday November 29
Christmas Eve December 25


February 14 (Valentine’s Day)

Depending on how the pandemic crisis evolves in the first quarter of the year, big celebrations and romantic dates may still not go back to usual. Nonetheless, people will still find a way to celebrate important occasions like Valentine’s. Love-themed gifts, jewelry, couple items, chocolates, and the like will still see a rise in sales especially online. Couple that with sweet deals and your sales will be on a roll.


March 17 (St. Patrick’s Day)

This cultural and religious holiday in honor of Ireland’s patron saint also celebrates the beginning of Christianity in Ireland. Load up on all things green from clothing to accessories. This is a day when people go green and shamrock prints are proudly worn and displayed in celebration of the feast. From green t-shirts to leprechaun costumes, to green ties and socks, people dress up for the occasion and the style can go anywhere from conservative to outlandish. Other saleable items include shamrock pins, buttons, mugs, plates, and even green hair dye.

April 4 (Easter Sunday)

This Christian holiday is always festive, fun, and meaningful. The run-up to this day usually sees a spike in art and craft materials for Easter egg painting, bunny costume making, and other Easter decor. Easter ham and Easter lamb are the popular dishes served for the celebration so expect related ingredients like seasonings and mustard to be searched and purchased online along with other bunny-themed items. Chocolates shaped like bunnies and eggs are also in demand.

May 9 (Mother’s Day)

Mom’s special day means greetings, gifts, and gatherings galore. Expect Amazon sales to surge from online shoppers looking for mother’s day gifts. If your products cater to mothers or women in general, prepare your inventory, promotions, and optimization so you can take advantage of this annual occasion. Search and purchases start surging as early as two weeks before the date so get ready early and make the most of it.
For your UK market, Mother’s Day, also called Mothering Sunday will fall on March 14 so be sure to get ready for that as early as the first quarter of 2021.

May 31 (Memorial Day)

Also called Decoration Day, it is a public holiday that honors the men and women who laid down their lives in the course of service. It marks the beginning of the summer season and also the lean period that sees a slowdown in many niche markets. It’s a good time to put in an extra effort to promote your products and manage your inventory to avoid overstocking.

June 20 (Father’s Day)

It’s that special day for the man of the house and expect dad-themed gift items to sell like hotcakes around this day. Sports items from basketball to golf to fishing gear, car parts and accessories, men’s apparel, leather goods, watches, and other premium items for men are in demand around this time of the year.

July 4 (Independence Day)

It is food, festivities, and fun every 4th of July as families and friends gather to celebrate this annual holiday. In keeping with the trend, expect a rise in sales of patriotism-themed items such as red, white, and blue colored apparel, hats, socks, sunnies, bags, etc. Barbecue and cookout items and ingredients are also popular along with other all-American food and stuff. Star-spangled banner-themed flags, balloons, streamers, dining ware, cups, table cloth, and other household and outdoor items are a hit among Amazon buyers.

September (Back to school)

Dates vary depending on school districts.
While there are still uncertainties as to when physical schools will resume, the September reopening of classes for the 2021-2022 academic year is likely whether it be online learning or a face-to-face setup. School supplies, learning gadgets, teacher and student planners, as well as academic books, will be among the most searched items around this time so be prepared for the rise in demand.    

September 6 (Labor Day)

Labor Day is a federal holiday that celebrates the American labor movement and American workers. Amazon also runs a Labor Day Sale event for a wide range of products in celebration of this day. From fashion to home, tech, and games, marked down prices attract a huge number of shoppers looking to find great deals on this special holiday. 

November 25 (Thanksgiving Day)

This secular holiday is a well-celebrated American holiday marked by festivities and the exchange of gifts. Some of the popular gift items on demand around Thanksgiving are decorative household items like dried flower bouquets, platters, turkey-themed, and pumpkin- themed mugs and dishes, board games, kitchenware, journals, shirts, and other quirky items. 

November 26 (Black Friday)

It’s the Friday after Thanksgiving Thursday when people go from shop to shop to find the best deals in town. It marks the unofficial beginning of the holiday shopping season with retailers giving steep discounts in the hopes of attracting shoppers scouring for the best price drops. Black Friday deals on Amazon also cause a shopping hysteria especially when it comes to gadgets and appliances. 

November 29 (Cyber Monday)

It’s the massive online equivalent of Black Friday that happens every Monday following Black Friday. Online shoppers all over the world flock to Amazon and other platforms to find awesome deals. Be sure not to miss this opportunity of extremely high traffic. Pull out all the stops to ensure an increase in sales volume. It is the Christmas shopping opening salvo of sorts that gets online shoppers primed to splurge on sweet deals.

cyber monday

December 24 (Christmas Eve)

It’s the height of the Yuletide festivities but also brings the shopping season to an end. Price slashes continue to be offered by online stores as well as physical stores but the shopping frenzy mellows and sales begin to plateau, catering mostly to last-minute shoppers and post-holiday deal finders.
So mark these dates and plan ahead for your best Amazon year ever.


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